Unlike regular photography, fashion photography isn’t just about capturing a moment. With each photo you take, you will need to ensure that it achieves the target, which can sometimes be advertising a product. This means that with this kind of photography, you will need to balance everything from your model to your camera settings. This way, you can tell a story through the photos, and with practice, become the version of photographer you’d like to be.
If you are just getting started on the journey or you are a seasoned photographer and just want to refresh your skills, below are some tips you can work with.
Balance your Lighting
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When it comes to fashion photography, lighting plays a more important role than most other aspects. This is because you will want to show every detail of your subject and even focus on a particular piece. Natural light is the go-to option for outdoor shoots, as it will help you come up with different contrasts. However, it is also quite unpredictable, so it may not be suitable for some fashion shoots.
To be in control, you can look for photography studios London. Studios are usually the go-to option in fashion and beauty, as the lighting can help you create the mood and focus you want. They also make it easy to work with models and other professionals with ease.
Manual vs. Semi-automatic Modes
Fashion photography usually has some extra demands, and you will need to master using both manual and automatic modes. The manual mode is quite advantageous as it gives you all control over how you want to take a photo. However, it will also require you to really practice all these.
The automatic mode is much simpler, but it can be the better option sometimes. In this mode, the camera will take care of some of the details, so you will be free to focus on the details. You can set the aperture and the camera will then deal with the shutter speed and adjust the exposure automatically.
Adjust White Balance
Different light sources usually have a different effect on color. And as a professional, one of the first things you do when shooting in a different location is adjust the white balance. This process simply means balancing the various effects created by different light sources. Your camera will adjust this for you in most cases, but you will most likely need your artistic touch for high-profile projects. You will tell your camera what is truly white, and it can then work its magic from there.
The Art of Focusing
In fashion photography, focusing isn’t simply getting the subject in focus. You will want to guide the viewer’s eye to what you are trying to show them. You can start by ensuring that your focus is balanced, and if not, create a counterbalance. If you are shooting an outfit, your focus will be the full body, so it will be easier.
But if you want some accessories or shoes, you’ll have to get more creative. There’s the single-point focus on your camera which you can use to create sharpness in a particular area, so it will help you create a center of attention. But if your subject is moving, you will need the continuous focus option. But remember that you ultimately have control over the focus you achieve.
Don’t Ignore the Re-touch
Fashion and beauty usually come with a target of making things visually more appealing, and your photography should also do the same. Editing and re-touching can help you remove the imperfections. You can highlight the strengths of what you have captured and hide or just downplay the downsides. For this, you will need tools such as Adobe Lightroom and Photoshop. If not, you can opt to worth with editors, although this may prove to be quite costly.
